The internet is buzzing with an unexpected yet electrifying challenge
Yassine Cheuko, Lionel Messi’s bodyguard, has stepped up to fight Logan Paul after the influencer jokingly called out the football legend. This viral moment has not only ignited discussions across social media but has also inspired a trending song dedicated to the potential showdown.
The Origins of the Challenge
Back in February, Logan Paul, the wrestler, entrepreneur, and co-founder of PRIME Hydration, threw a playful challenge at Lionel Messi. The challenge was a publicity stunt in the midst of their ongoing trademark lawsuit over energy drink branding. Paul even claimed he would drop the lawsuit if Messi stepped into the ring with him. However, Messi’s bodyguard, Yassine Cheuko, made it clear that the football icon had no interest in engaging with Paul.
In a recently surfaced video from his Muay Thai gym, Cheuko responded, saying, “Messi doesn’t even know who this guy is.” He went on to assert that if Paul truly wanted a fight, he should take on him instead. The video also showcased Cheuko’s formidable combat skills, leaving fans intrigued by the idea of an actual bout.

Logan Paul’s Response
Shortly after the challenge gained traction, Paul addressed the situation on his podcast, clarifying that his initial callout of Messi was meant as a joke. “Bro, people think I really wanna fight Messi… it was a f* joke. I’m not fighting Messi, guys, it was a joke for attention.”* However, Cheuko’s serious response has turned the lighthearted moment into a viral sensation, with fans debating whether Paul would actually accept a fight against the former Navy SEAL and Muay Thai fighter.
The Legal Battle Between Messi and Paul
At the heart of the drama lies a legal dispute over energy drinks. Messi’s team sued PRIME Hydration in October 2023, accusing them of “anti-competitive” behavior and alleging they were pressured to alter their branding. Paul and his business partner KSI retaliated with a countersuit, claiming that Messi’s new drink, Mas+, had copied PRIME’s design.
Paul took to social media to voice his frustration, stating, “Brother, you copied us. Everyone saw it… and then we get sued?” His challenge to Messi was an extension of this dispute, though it quickly evolved into an entirely different spectacle with Cheuko’s response.
Who is Yassine Cheuko?
Yassine Cheuko, 34, is far more than just Messi’s personal bodyguard. A highly skilled Muay Thai fighter and former Navy SEAL, Cheuko is responsible for Messi’s security both on and off the pitch. He leads a dedicated team of 50 personnel, ensuring the safety of one of the world’s most famous athletes. His impressive background and fighting skills have made him a social media sensation, boasting over 1 million followers on Instagram.
The Viral Song Inspired by the Feud
As if the challenge wasn’t enough to shake up social media, a new viral song has emerged, capturing the excitement of this unexpected rivalry. Fans have flooded TikTok and Instagram with clips featuring the track, hyping up a potential fight that may never happen. The song, filled with punchy lyrics and high-energy beats, has cemented this feud as one of the most talked-about moments in pop culture right now.
Will the Fight Happen?
While the likelihood of Logan Paul actually stepping into the ring with Yassine Cheuko remains slim, the hype surrounding the challenge is undeniable. Whether this ends in an official fight or just remains an internet spectacle, one thing is certain—this bizarre crossover between the worlds of football, combat sports, and influencer culture has captured global attention.
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